Video Games

It is actually only a few years ago that again and again in the summer this great E3 took place, on which the whole Publisher like Microsoft, Sony, Electronic Arts and Co. presented their fat new releases. Afterwards, the whole industry discussed, which "Big Player" has the fatest show, the best announcements that have brought at least foreignjam moments on the stage. And very often the discussions were in agreement: most likelyest, this relatively small publisher from France came again. You know, Ubisoft. Sincerely and emotional Ubisoft in recent years More Shitstorm always works How to respond to criticism... not The next step: RAVING RABBIDS Sincerely and emotional A plus of the Ubisoft presentations was actually always that it was neat on the stage. Because Michel Ancel, the creator of Beyond Good & Evil, finally officially announced the successor for many years under joy tears. Time, because in the course of the announcement of Mario + Rabbids Kingdom Battle th...

Sweet candy last spring continues to bolt on the palate. A little more than three months after crossing the symbolic Cape of the two million units, with the congratulations of Electronic Arts as a premium, it Takes Two today crosses a new threshold with three million copies sold. The idea that so many people appreciate our game is a source of humility and comfort. You have all helped to send a clear message: the adventures in cooperation are there to stay! , Enthuses Hazelight Studios since the Sweden, proof that the adventures of the blow in distress May and Cody managed to reach a wide audience. To those who would have lost sight of it, we recall that this adventure was designed to play two, and only to two, for a variety of phases of platforms and action-adventure, as it was Moreover, the case for a way out, the previous work of Josef Fares. TO READ ALSO | OUR TAKES TEKES TEST TWO

Elle McCarthy, Vice President of Electronic Arts , has declared adweek.com in an interview that only a few players could identify with the "gamer label". She also said to go to "gamers" to "go to go to people who like music or breathe air". What McCarthy has revealed and what your statement has to mean is here. The statement of the EA vice-president It is about it: ** Elle McCarthy, Vice President of EA, Adweek.com has given an interview where it went to her career, its current task in the company and the future of marketing in the video game sector. McCarthy should reinvent and revive the 40-year-old brand Electronic Arts. It explains, including, among other things, a lot of innovative thinking. As far as marketing is concerned, McCarthy has made a particularly interesting statement. She reports that she is often wondered how brands can appeal to "gamers" and makes it clear that this label makes no sense. McCarthy states that only 14% of the ...