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EA vice-president explains why the term 'gamer' does not make sense for you

Elle McCarthy, Vice President of Electronic Arts, has declared adweek.com in an interview that only a few players could identify with the "gamer label". She also said to go to "gamers" to "go to go to people who like music or breathe air". What McCarthy has revealed and what your statement has to mean is here.

The statement of the EA vice-president

It is about it: ** Elle McCarthy, Vice President of EA, Adweek.com has given an interview where it went to her career, its current task in the company and the future of marketing in the video game sector. McCarthy should reinvent and revive the 40-year-old brand Electronic Arts. It explains, including, among other things, a lot of innovative thinking.

As far as marketing is concerned, McCarthy has made a particularly interesting statement. She reports that she is often wondered how brands can appeal to "gamers" and makes it clear that this label makes no sense. McCarthy states that only 14% of the gambling generally and only 6% of women identified and explained themselves as "gamers":

"To try to go to Gamer, is like to say that one aim at people who hear music or breathe air."

More about Electronic Arts:

  • EA Play Live 2021: All games, trailers and announcements of the July event at a glance
  • Gamescom 2021: Bethesda, EA, Ubisoft and more confirm your participation

What does the statement mean?

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McCarthy's statement is similar to the hanger of Leigh Alexander's article Your audience does not have to consist of "Gamern". "Gamer" is outdated. The text from 2014 made Alexander at that time a target in the so-called Gamergate controversy, while the various women from the video game industry were harassed and harassed on social media platforms.

Five years ago, Leigh Alexander met the statement five years ago that more and more gambling it preferred not to apply the "gamer label". It is interesting that now a publisher picks up the topic. However, McCarthy draws a more positive image like Alexander five years ago and emphasizes how versatile video games have become. She explains Gaming is interactive and allow us to deal with almost all topics within the medium. By the way, Leigh Alexander is now working as a narrative designer and has written among others Reigns: Her Majesty.

What do you think of ELLE MCCARTHYS statement?

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