Elle McCarthy, Vice President of Electronic Arts , has declared adweek.com in an interview that only a few players could identify with the "gamer label". She also said to go to "gamers" to "go to go to people who like music or breathe air". What McCarthy has revealed and what your statement has to mean is here. The statement of the EA vice-president It is about it: ** Elle McCarthy, Vice President of EA, Adweek.com has given an interview where it went to her career, its current task in the company and the future of marketing in the video game sector. McCarthy should reinvent and revive the 40-year-old brand Electronic Arts. It explains, including, among other things, a lot of innovative thinking. As far as marketing is concerned, McCarthy has made a particularly interesting statement. She reports that she is often wondered how brands can appeal to "gamers" and makes it clear that this label makes no sense. McCarthy states that only 14% of the ...
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