Ubisoft deep case: rabbids in the blockchain game, NFT

It is actually only a few years ago that again and again in the summer this great E3 took place, on which the whole Publisher like Microsoft, Sony, Electronic Arts and Co. presented their fat new releases. Afterwards, the whole industry discussed, which "Big Player" has the fatest show, the best announcements that have brought at least foreignjam moments on the stage. And very often the discussions were in agreement: most likelyest, this relatively small publisher from France came again. You know, Ubisoft.

• Sincerely and emotional
• Ubisoft in recent years
• More Shitstorm always works
• How to respond to criticism... not
• The next step: RAVING RABBIDS

Sincerely and emotional

A plus of the Ubisoft presentations was actually always that it was neat on the stage. Because Michel Ancel, the creator of Beyond Good & Evil, finally officially announced the successor for many years under joy tears. Time, because in the course of the announcement of Mario + Rabbids Kingdom Battle the two cuddly opas of the Games industry, Yves Guillemot and Shigeru Miyamoto, together smile by the stage. **

And then, of course, there was time when the famous-notorious Ubisoft Open World formula was not quite succeeded as today. You know when Ubisoft with Far Cry 3 lie down a bang or to miss a fresh momentum with Origins of the Assassin's Creed Series. And of course, as one with the announcements of Watch Dogs and The Division for Open Minders.

Ubisoft in recent years

Since then, the reputation of Ubisoft has suffered greatly. For the first, because some of the promises just mentioned could not be adhered to. Not true, Michel Ancel? The preview versions of Watch Dogs and The Division turned out to be tricks that were disenchanted with the release. Keyword: Downgrading reproach.

Second, the typical Open World formula is now so ubiquitous in so many ubisoft games so ubiquitous that many players alone make a bow around every new Far-Cry, Assassin's Creed or Watch Dogs part. And if there is no Open World with observation towers, then "Games AS A Service" is usually "games as a service" (where open World and GaAs is not a problem).

And then, for the third, of course, the serious allegations regarding sexual misconduct of several high-ranking Ubisoft employees have also been the 2020 and 2021 to light . Yves Guillemot promised 2020 profound changes, but many voices from the Ubisoft camp were loud about the scandal at Activision Blizzard in 2021, the warling: nothing has changed in recent months.

More Shitstorm always works

Also last year, the responsible persons in Ubisoft clearly made it clear that they absolutely want to be a pioneer in the area of ​​ Krypto-Gaming - at least when it comes to the publishers in the Triple-A segment. In addition to investments and partnerships, there were with Ubisoft Quartz then a platform , which should be sold through the Ingame NFTs. For this you sacrificed with Ghost Recon Breakpoint an already shot online product.

This followed a shitstorm with announcement. Only from the players who found the implementation cheeky , for example, regarding restrictions on buyers, support or liability. But also of employees at Ubisoft , which critically evaluate the whole topic Krypto gaming - how many other industry colleagues also ( Source 1 , Source 2 , Source 3 ).

How to respond to criticism... not

Exciting is also how the Ubisoft responsible persons respond to all the criticism. About the answer to us Players we had already reported: We just did not understand how great NFTs and blockchain games are . The employees are trying to convince them in other ways from their own way: with gifts!

Specifically, there was a gift for employees from the team around Ghost Recon Breakpoint as a gift the "Ghost Recon 20th Anniversary Cap", a cap, as NFT (in Ubisoft Jargon: Digit). Of course, the exclusive part is only available for all employees with Krypto Wallet. And because the thing is exclusive and you can sell it is better than any bonus payment. Quite determined (via Kotaku)!

The next step: RAVING RABBIDS

In parallel, Ubisoft works already to marry the next brand with the blockchain metaverse. The victim: the raving rabbids. The partner: The Closed Alpha Sandbox "The Sandbox", which was already on our radar before, because you successfully Super ugly luxury yachts for flap 650,000 US dollars brings on wealthy people. How the marriage looks like the other kind shows this video:

Recommended editorial ingredient This item can be found external content from [platform]. To protect your personal data, external connections are displayed only if you confirm this by clicking on "Loading all external content": All external content Laden I agree that external content is displayed. This transmits personal data to third-platforms. Read more about our privacy policy. External content more in our privacy policy. It only seems to be a matter of time until we have to connect the topic of Kryto-Gaming in our news with Assassin's Creed, Far Cry, Splinter Cell, Anno or Watch Dogs. NFTs as the problem solution without problem, from a company that actually has completely different problems. I prefer to read a round "beautiful new world" from the good Huxley. There is the dystopia at least fantasy. To home page to the gallery