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Red Ocean Mobile RPG, Revenue Diversification Strategy?

The genus leading the master's mobile platform in the global game market is the RPG. Based on 2020, 21% of the total profit of mobile game market around the world can see only what it comes from RPG. In particular, the status of RPG in the East Asia market is permask. Mobile games are the top three markets, Japan, Japan, and Korea in Korea in Korea, the majority of games in the top of the sales are RPG.

Individually separately from this popularity, RPG in the current mobile game market is completely saturated with Cebu genres. In order to survive in this fierce competition, it is also important to establish promotional and revenue strategies as well as game development. The advertising platform specializes in the special company offer three strategies for this.

Let's get the initial release, let's hold the user

The primary emphasis is to prevent the player from leaving the player to the game in the beginning of the release. The first player is to provide an app product discount coupon, or to encounter the Battle Pass, allowing the player to continue to enjoy the game. According to the first explanation, it is a key to enabling new events or discount items within 24 hours.

It is important to maintain the attention of the player through regular updates and various events. Game Market Professional Analysis Site According to New York Report, the main reason players enjoy RPG is to explore the game world and storyline. Exactly, you want to enjoy multiple content, such as a boss monster derived from these stories, and you want to make talents and items to make your character strong.

Therefore, to meet the needs of the player regularly, new stories, PVPs, and equipment upgrades are required to provide content. There is a collaboration with the most recent use of event and content updates. Add a famous stream as a game limited edition character, and it is a way to obtain a collaboration character with other animations with a limited period of time.

Let's diversify revenue through compensated video ads

The next thing necessary is to diversify profits. In addition to purchasing exactly in app products, we must build a new revenue model through battlepass, in-app ads. "The company's settlement of the In-app billing, which is targeted for high-deployment users," he said.

Among them, the recommendation recommendation is a compensated video advertisement. It is an advertisement that allows you to experience your game with other games, or vice versa. Compensated video ads are attracting attention as a BM that replaces the compliant Gacha system that caused several problems in recent years in the most commonly used ad format in mobile games.

Ham Young-hoon, the first time, the Korean business claim claimed to be the "compensated video advertisement to RPG". In fact, according to the report written in New York and the first, 83% of the RPG player has no rejection of an app ad. It is easy to predict the increase in revenue, just by showing ads to the game. Furthermore, contributes to the user participation and the remaining rate. In other words, it means a promotional form that is a great benefit to all of the games showing advertisers and ads.

Of course, you need a more sophisticated advertising strategy than to this. RPG User Special Personity Preferences that the frequency should be seen, even if you have to watch the stages that you should see frequently to view the video and see the video. In addition, when you watch an ad, you need a corresponding compensation. In addition, RPG is important because it is possible to watch the advertisement too often because it is possible to watch the advertisement too often.

You must maintain the number of users to increase the advertising reach

If it is completed, you must expand the range of advertising reach. It is a key to analyzing the user's hierarchy, preparing for the appropriate ads, or to prepare a different compensation for a different compensation for the user who enjoys the game. In the past, it is also possible to produce additional purchases by producing an app purchase advertisement that can reach a high-cost billing user. Domestic games, which introduced these tuberculosis solutions increased by 40% on advertising expenses.

In addition, it is important to maintain advertisement persistence. It is to continue to develop interactions that continue to continue to participate in the game. It is a unique advertisement, which shows the character customization of its games through ads, or during advertising, the player can choose the characteristics of the character and enjoy the characteristics of the character. The penging said that the advertising effects of games that utilize their solutions have increased to 650% from 210%.

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It is important for user position

This information is a great help in players as well as a player who runs the game. Especially if it is a user who pursues more efficient billing and play, it is important to grasp which compensation can be obtained through an app ad.

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